In December, Shenzhen gathers the decision-makers building the Greater Bay Area's smart factories under one roof — WOD Shenzhen launches exhibitor recruitment

From December 3–6, 2026, at Shenzhen World Exhibition & Convention Center (Bao'an), exhibitor recruitment officially launches for the 2026 WOD Manufacturing Digitalization Expo (Shenzhen) and the Smart Factory Show of DMP Greater Bay Area Industrial Expo.

More than 8,200 advanced-tier smart factories across China are at the critical stage of moving from "isolated automation" to "plant-wide data connectivity" — the phase with the strongest procurement demand. In Guangdong alone, 90 factories were newly certified in 2025 and another 296 in 2026 (84 in Shenzhen, over 60 in Guangzhou). The Pearl River Delta's manufacturing value-added reached ¥4.72 trillion, or 13.61% of the national total, and the province has driven digital transformation at over 50,000 industrial enterprises above designated size.

On December 3–6, WOD Shenzhen brings the decision-makers building the Greater Bay Area's smart factories into one space: an exhibition area of 160,000㎡ (projected), 1,000+ exhibitors (projected), 120,000+ professional visitors (projected) and 30+ concurrent conferences and events — co-located with DMP to build a "hard equipment + soft digital intelligence" ecosystem and a one-stop matchmaking platform for manufacturing digitalization, supporting buyers all year round.

01 WOD's strategic investment in DMP: the Smart Factory Show deeply bound to an industrial expo

In 2024, WOD made a strategic investment in DMP Greater Bay Area Industrial Expo. From July 2026, WOD founder Mr. Zhou Jianliang officially became COO of DMP, achieving full integration from capital to operations.

Founded in 1999 and run by Comasia for 27 years, DMP has grown into the leading industrial expo of the Greater Bay Area, covering the entire manufacturing chain — CNC machine tools, molds, castings, new plastics equipment, core components — and has accumulated 118,000 manufacturing buyers.

WOD specializes in smart-factory digitalization; DMP stands on hard industrial equipment. Co-located at the same time and venue, the two form a "hard equipment + soft digital intelligence" industrial ecosystem: DMP exhibitors' digitalization needs connect directly with WOD Shenzhen exhibitors' solutions, while WOD exhibitors share DMP's 27-year reservoir of manufacturing buyers. Traditional industrial shows have long suffered a "heavy on equipment, light on digital intelligence" mismatch; this dual-show linkage solves it structurally.

02 Why Shenzhen: the trillion-scale industrial base and market profile of the Greater Bay Area

WOD's dual-city layout — Shanghai and Shenzhen — covers the Yangtze River Delta and Pearl River Delta respectively. In 2025 the PRD's manufacturing value-added was about ¥4.72 trillion (13.61% of China). Consumer electronics, NEV parts, home appliances and electrical equipment, and machinery are highly concentrated in the Greater Bay Area.

Within China's tiered smart-factory cultivation system, 15 leading-tier, 500+ excellent-tier, 8,000+ advanced-tier and 35,000+ basic-tier factories are under construction. The 8,000+ advanced-tier factories — at the critical "isolated automation → plant-wide data" stage — have the strongest procurement demand and are WOD Shenzhen's core target audience.

03 Dual-show synergy: three collaborative values of exhibiting at the Smart Factory Show

Direct access to industry demand

DMP's 2,000+ exhibitors cover the full manufacturing chain (CNC, injection molding, welding/cutting, core components) and are at a critical digitalization stage with clear needs for industrial software, AI solutions, smart inspection and digital management. With WOD exhibitors in the same hall, matchmaking efficiency rises sharply.

Shared buyer resources

Co-located with DMP, WOD shares its 118,000 manufacturing buyers built over 27 years, plus WOD's own professional-visitor pool — putting decision-makers within one stop. Buyer groups from Midea, Foxconn, BYD Battery, Epson, Panasonic-Wanbao and JLC arrive with explicit procurement needs.

Amplified scale effect

The 160,000㎡ footprint lifts brand exposure. With 400+ domestic and overseas media and 15,000,000+ total impressions (previous editions), plus 20+ livestreams watched by 60,000+ viewers, reach is multiplied.

04 Precise audience: we sell the "decision chain," not foot traffic

WOD targets the "strategic decision layer + project coordination layer" directly. 2025 Shenzhen show (previous data): 118,000 professional visitors with DMP; decision-makers + core executors >72%; 875 corporate buyer groups; buyer-group matchmaking efficiency 40% higher than walk-ins.

Visitors come mainly from consumer electronics, NEV & parts, home appliances, high-end equipment, semiconductors/IC, machinery, humanoid robots, AI compute centers, electrochemical storage and medical devices in the PRD.

05 Complete scenarios: five professional zones present the full smart-factory picture

• Smart manufacturing equipment: intelligent CNC & CNC systems, additive manufacturing, precision machining, smart cells/flexible lines, smart inspection (machine vision, CMM, 3D scanning).
• Digital intelligence: industrial automation & control (PLC/DCS/MES), CAD/CAE/CAM, PLM/PDM, digital twin, IIoT, edge computing & 5G, SCADA, industrial internet platforms, ERP/WMS/SCM/CRM/APS/QMS/BI full-chain management.
• Industrial AI: industrial LLMs & generative AI, AI predictive maintenance, AI visual inspection, smart scheduling & AI supply-chain, AI middle-platform & compute infrastructure.
• Smart robots: industrial & collaborative robots, welding/spraying/processing robots, AGV/AMR, humanoid robots & core components.
• Green & low-carbon: ESG solutions, smart energy management, carbon-footprint & accounting platforms, full-lifecycle carbon management.

WOD has served 800+ suppliers across the chain — exhibitors build an ecosystem here, not just a booth.

06 Long-term empowerment: four show days, value all year

Core lead mechanism

Every 9㎡ booth includes 1 high-quality pre-show purchase lead, unlocked on signing; more area means proportionally more leads, with free top-ups if a deal isn't closed. Backed by the "WOD Manufacturing Digitalization World" mini-program's 53,000+ users and 8,000+ real purchase demands (total >¥27.36 billion), VIP butlers push matched leads one-to-one all year.

365-day tiered customer development

• All booths: year-round lead support — 1 quality lead per 9㎡.
• 36㎡+: nationwide industry-cluster roadshows reaching SME decision-makers in key manufacturing cities.
• 72㎡+: closed-door roadshows inside leading manufacturers, facing plant managers and digitalization leads.
• 100㎡+: supplier site-visit salons inviting target buyers into your plant.

07 2025 Shenzhen show results & proof of trust

• Co-located with DMP: 118,000+ professional visitors; decision-makers + core executors >72%.
• 875 corporate buyer groups including Midea, Foxconn, BYD Battery, Epson, Panasonic-Wanbao, JLC.
• Exhibitor cost-performance satisfaction 4.5/5, NPS 85; 82% will exhibit again.
• Visitor satisfaction 4.9/5, NPS 71, 84% intend to return.
• Brands including Siemens, Rockwell, Festo, Dassault, Huawei Cloud, FANUC, SIASUN and Hexagon; endorsed by CFOCM and CEEA.

08 Concurrent WOD industry programs

• WOD Manufacturing Digitalization Conference: 8 chairmen/presidents/CEOs, 12 listed-company executives, 15 overseas executives on global smart-manufacturing trends.
• WOD Pengcheng Insight Salon: 80+ chairmen and presidents in cross-industry dialogue (2025 hosted by Deloitte China partner).
• mDX Entropy-Key Awards: seven categories; 25 companies and individuals awarded in 2025.
• mDX Transformation Summit / matchmaking salon / workshops: 20+ vertical sessions on industrial AI, electronics, automotive, chemicals.
• Smart-manufacturing & finance capital salon: 15-minute pitches to VCs, industry funds and banks.

09 Exhibitor feedback from previous editions

Siemens Digital Technology (Shenzhen): The WOD platform is professional and efficient; we hope to use WOD as a bridge to deeply engage the digitalization needs of Greater Bay Area electronics, automotive and machinery.

SIASUN — Deputy GM Yao Zhiqiang: Thank you for such a meaningful show; we want to bring SIASUN's multi-scenario robotics solutions to more enterprises via WOD.

Shanghai Anto Information Technology — GM Fang Zhi: The June Shanghai show delivered well; this Greater Bay Area edition helps us expand into South China.

Dongguan Gongji Software — GM Shen Yongze: Within two days we met four interested buyers and held in-depth talks.

10 Secure the Greater Bay Area's digitalization opportunity now

The early-bird window is closing. Sign now for priority booth selection, pre-unlocked purchase leads (1 per 9㎡, activated on signing) and the combined DMP dual-show opportunity. Early December sits before annual budget settlement — this year's transformation budget expires if unused, and next year's South China projects are being planned now.

Value-added service package (36㎡+): forum speaking slots, Pengcheng Salon seats, targeted matchmaking, official livestream interviews.

2026 WOD Manufacturing Digitalization Expo (Shenzhen) · December 3–6, 2026